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Course Syllabus

Course Schedule

Welcome to Principles of Marketing, MKT201, Spring 2016! This class is held from 1:00-2:30 p.m. on Tuesdays and Thursdays in  CU-859. This is a 3.0-credit course lasting for 14 weeks. There are no prerequisites for this course. All students, regardless of major, will benefit from this course by gaining an appreciation of marketing's expanding role in society.


This course is designed to serve as an introduction to the theory and practice of marketing. The below syllabus is presented as a guide for class content and activities; it is subject to change. Please read the syllabus carefully!  For ease of reference, please bring a copy of the syllabus to each class.


Course Objectives

The objective of every Marketer is to create more value for its customers.  As such, the instructor's goals are to introduce students to the fascinating world of marketing in a comprehensive and enjoyable way and to foster students' problem-solving skills in real-world business situations. 


This Principles of Marketing course provides and overview of marketing concepts, strategies, and techniques. Upon successful completion of this course, students will be able to:

  1. explain the significance of key marketing terms and concepts in a variety of marketing situations;

  2. apply their knowledge to analyze real-world marketing challenges faced by a company or a brand; and

  3. identify and utilize resources (blogs, publications, podcasts, etc.) for marketing information, illustrations, and current events to further learning; and

  4. devise and evaluate a market segmentation and target marketing, and/or a communications plan.

To achieve these objectives, we will explore marketing concepts, and their application, through a combination of case studies, discussions, lectures, presentations, small group work, and videos. Class time will be devoted to covering key concepts and enhancing student understanding through a collaborative, hands-on approach to real-world marketing examples and applications.  We will strive for class sessions that are lively, engaging, and informative.


Read the complete Principles of Marketing Course Syllabus                        

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