I'm Rebecca MacLeod, a recent graduate of The Higher Education Consortium of Central Massachusetts (HECCMA)'s Certificate in College Teaching Program.  This website reflects work created as part of this Program for a Principles of Marketing course I aim to teach at the undergraduate level.  Additionally, instructional materials are provided for a Social Media in The Business World course offered in high school.

 

Marketing is an exciting, interdisciplinary activity and an area in which I am very passionate and enthusiastic.  In my approach, I strive to convey my enthusiasm, professional marketing experiences, and commitment to the students' success and growth.  I hold an M.B.A. in Marketing and have the pleasure of developing, implementing, and analyzing integrated marketing communications efforts in both corporate and small business settings.